About

Ally Brenner Designs

About

Ally Brenner Designs is a brand that focuses on unique luxury fashion with an emphasises on the strength and power of diverse women.

About

Design Philosophy

Ally Brenner Designs is a brand that focuses on unique luxury fashion with an emphasises on the strength and power of diverse women.

Alongside this, the core values that govern the companies moral code are; integrity, quality, diversity, creativity and ethics. Fashion design is my creative tool in life; it is how I express myself and where I focus my creativity. I believe Fashion can be a powerful platform for everyone to express themselves, because it is relevant to so many different aspects of life.

When designing, I pull inspiration from as many avenues as possible such as, art, history, music, television, culture, food, nature and so much more. The high end couture collections by ABD are the epitome of what the branch represents. With every new collection the brand grows, asserts it’s philosophy and defines it’s target market.

When designing it is my objective to map out all my thoughts and focus my energy to create something beautiful that not only makes people feel happy and confident, but makes them feel unstoppable and passionate. My aim is to always find the perfect balance of power and femininity in each look I create. My vision for this company is to reach women who share the same love for expression through fashion as I do and to contribute positively to the women’s fashion industry.

When designing, I always look to art, because there is art in every design. I use history as a key point for inspiration because I am fascinated with learning about women’s roles throughout history and understanding the story of how we got to where we are now and where we aspire to go in the future. I always remember that Fashion Design is a part of our world to provide a sense of delight, and we should take hold of the things that bring us joy and wellness in life. ABD is determined to maintain it’s brand philosophy by aligning our mission and vales with our product design and marketing practices.

It is the hope that as the brand grows, our mission and brand philosophy is embedded in our brands image.

Values

BRAND VALUES

One of Ally Brenner Designs main goals is to show to our customers that we are a business with integrity, by demonstrating that we are dependable, honest, reliable, and can hold ourselves responsible for our actions. ABD is dedicated to producing the best product possible and is always 100% responsive and available for the customer. We maintain full transparency when delivering products and services and will always follow through with what we have promised.  It is our hope that over time as the business grows we will gain the trust of our customers and colleagues by staying true to our integrity.

An important goal for Ally Brenner Designs is to demonstrate diversity by appealing to people of a vast range of ages and diverse cultural backgrounds. We hope to achieve this by showing that the brand is committed to building a strong sense of individuality by showcasing our diverse range of culturally dynamic garments. Although ABD is predominately a women’s wear fashion label our creativity is limitless. ABD has a great platform for anyone to request one off pieces for any kind of event. For example, we have designed one off pieces for brides, pole dancers, music festivals and other special events and are always determined to create something original so our customers can stand out on any occasion. By listening to our customers wishes we are able to create for them something outstanding that speaks to their style and personality that they will love, and therefore, contribute to their overall happiness and wellness.

Ally Brenner Designs prides itself on producing high quality garments that are made to last. Currently all manufacturing is completed in Canberra Australia and items are handmade with precision and care. This allows us to track and monitor production from start to finish to ensure each garment is made sustainably and to standard. Each garment is made with high quality fabrics that have been sourced from fabric retailers in Australia, the UK and United States. ABD uses specific manufacturing techniques that add value to the garments and ensures that they are reliable.

Ally Brenner Designs strives for continuous creativity and innovation to ensure that we always have something unique and exciting to deliver to our customer. ABD has received consistent positive feedback from customers and industry professionals on how our designs are the essence and soul of originality and creativity in the world of fashion. ABD pulls inspiration from art, history, music, television, culture, food, and nature; and is always looking for ways to adapt design norms and evolve trends. Each design is meticulously thought out and planned prior to production, however each piece is open for adaptation and modification throughout the process to achieve 100% creative potential.

Ally Brenner Designs final core value is to be ethical. To achieve this ABD’s decision making process is based on assessing if a potential stakeholder is trustworthy, fair, responsible, caring and respectful. We pride ourselves in making the best moral decision we can to ensure ethical behaviours are demonstrated to provide a foundation for an ethical business with good business practices.

Interview

Q&A with Ally,
our Founder

I have always had a keen interest in fashion design ever since I was a young child. When I started school I had a teacher who recommended that I get into art classes because I showed significant potential for drawing and painting. I very quickly went from drawing landscapes and animals to drawing dresses and outfits in my small sketch books. My mother then suggested that I sign up for sewing lessees so I could bring my drawings to life. From the time I started sewing lessons I was hooked. I then took summer courses at the Whitehouse Institute of Design through high school and then went on to study Fashion Design at Whitehouse for university. After graduating I continued to expand my experience and have since showcased in London and Paris Fashion Weeks and have showcased with the Canberra Fair. 

With every collection I have made I have learnt so much and matured significantly as a designer. I was so proud of the collection I created for Paris Fashion week in 2019, however I am especially happy with the growth I can see in my work since creating my latest collection that showcased in London this past September. I have to say that my latest collection would be my overall favourite collection. It’s hard to pick just one look as my favourite piece, but if I’m picking just one, I would have to say it is look 5. Look 5 is a floor length fully ruffled ivory mullet skirt with a sheer white button up blouse and a long line satin vest with green and blue tones and a floral print. I love this look because it represents everything, I want people to feel when seeing or wearing my designs. This look is unique, elegant, classy and sophisticated and is the embodiment of female power whilst still remaining soft and feminine.

 

Without a doubt my greatest high so far was showcasing in London Fashion week this September. I felt a huge sense of accomplishment and felt so honoured to be a part of such an amazing experience. One of the greatest reassurances as a designer is to receive positive and enthusiastic feedback on your designs, and I definitely received this after the runway show. I had such an amazing time creating this collection and in the year I was working on it I felt constantly inspired and pushed myself more than I ever have. Once I got to London and saw the collection on the runway I felt so proud and fulfilled. It was truly one of the greatest experiences I have ever had.

 

In the next 5 years I want Ally Brenner Designs to be a recognised name in the fashion industry. My goal is to have the brand stocked in high end department stores across Australia and the UK and for the online store to be successful. I want to appeal to successful women who appreciate and adore fashion the way I do. I would also love to have the brand at a point where it is my primary source of income and I no longer have to work outside of my fashion design.

 

Because I am still just starting out, I still have so much to learn myself, however to any young people out there who are passionate about Fashion and could see themselves making a career out of it, I would say; stay true to yourself and your design aesthetic; learn and grow but be sure to find your niche; be gracious, kind and listen to advice from other industry professionals; work hard and be organised; and above all ask yourself if this is the only thing you want to do, and if the answer is yes don’t let anyone tell you it’s not possible.

When designing I draw inspiration from all sorts of things, however; I have a special interest in women’s fashion from the 16th century and the Elizabethan era. I strive for my designs to be modern and current however, often look back through history at women’s fashion for inspiration. I particularly love this era and looking at what royal and noble women wore during this time because of the opulence and decadence of the clothing. I never have a shortage of ideas when looking through centuries of fashion. I also love looking at something past and thinking of ways to incorporate old ideas into something new.

 

I am extremely excited for what’s to come. There are so many amazing opportunities on the horizon so it’s hard to think of what I am most looking forward to. I am excited to see how my designs grow and evolve with each new collection and I am keen to learn as much as I can about the business side of things, so my business can thrive. I cant wait to complete my new collection that is in progress and get it out into the world, and I am most looking forward to seeing my designs in stores throughout Australia and the UK, fingers crossed in the next 12 month.